Ps3 to Get Netflix

According to G4's The Feed, the ps3 will gain the Netflix feature next month for no additional fee other then the Netflix subscription. Currently, this feature will only be available with a netflix disc, which will be free and will start shipping in november, but Netflix representatives have said they are looking into an app based system (a la netflix on 360) as soon as possible.
Seeing as on the Xbox 360 a gold membership subscription is required to use the Netflix feature, this could be a move that could either push people into buying/using the PS3 more or help make Microsoft start lowering the price of Live or allowing Netflix access to anyone with any level of subscription.